Maria Bailey is a “mom” expert. Marketers hire her to help tailor their messages to sell more effectively to other moms. This is such an interesting concept. This is something I think about a lot–mainly because as a mom, I tend to listen to other moms when it comes to learning about new products, hearing parenting advice and other issues that have to do with my day to day life. There is a whole new trend of women called, “mom-preneurs” who create products for other moms. It makes sense right–who would you rather have creating cool stuff for you and your kids but other moms.
‘Mom-preneurs’ turn insider knowledge into a big business
Seattle Post Intelligencer - USA
By MELISSA RAYWORTH. Sam Reich-Dagnen didn’t need to hire a focus group when she began producing and selling children’s videos. She …
Posted on August 9th, 2006 by Sam
Filed under: Uncategorized
Leave a Reply
You must be logged in to post a comment.